7 Social Media Video Tips to Build Brand Awareness for Your Business

Social media is saturated with video — but the brands that truly stand out aren’t just posting; they’re blending storytelling, strategy, and brand consistency. Done right, video can turn scroll-stopping moments into loyal followers and paying customers. Here’s how lifestyle, wellness, and design brands can create memorable, high-performing video content.

1. Hook in the First 3 Seconds

Your opening frame determines whether someone keeps watching or scrolls past. Start with a bold visual, a question your audience is already asking, or a surprising fact.

Example: A wellness brand like Rituals might open with a calming, cinematic shot of a morning self-care ritual — immediately inviting viewers into the experience.

2. Show the Human Side of Your Brand

People connect with people, not products. Even product-based businesses benefit from including team members, founders, or clients.

Example: A lifestyle brand like Outdoor Voices often features real customers and ambassadors enjoying activities in their gear, reinforcing authenticity and relatability.

3. Keep It Short, Clear, and Snackable

Modern attention spans demand brevity. Aim for 15–30 second clips with a clear, singular message. Make every second count — no filler.

Example: An Airbnb host in Lisbon could create a 20-second video highlighting their space with quick cuts of the bedroom, view, and cosy corners, giving potential guests a feel for the stay without overwhelming them.

4. Always Use Captions

Up to 85% of social videos are watched without sound. Captions ensure your message lands while improving accessibility and engagement.

Tip: Match captions to your brand voice — fun, luxurious, or minimal — to reinforce identity even silently.

5. Repurpose Content Strategically

A single video shoot can fuel multiple formats: Instagram Reels, TikToks, YouTube Shorts, and LinkedIn clips. Repurposing saves time while maximising reach.

Example: A wellness retreat could film a 2-minute “day in the life” video, then slice it into 10–15 second clips for different platforms, each highlighting meditation, meals, or the environment.

6. Provide Value, Not Just Promotion

Videos should educate, entertain, or inspire. Answer common questions, share quick tips, or show behind-the-scenes processes. This builds trust faster than hard-selling.

Example: An interior design studio like Studio McGee posts short styling tips or DIY mini-makeovers that subtly showcase their expertise, encouraging followers to reach out for full services.

7. End with a Branded, Natural CTA

Guide viewers without pushing too hard. Encourage follows, shares, or website visits with a friendly, on-brand prompt.

Example CTA: “Want weekly wellness tips for your morning routine? Tap follow and start your day inspired.”

Pro Tip: Consistency Beats Perfection

Regular posting, testing formats, and analysing results will grow your audience faster than perfect production. Video content evolves — let your brand personality lead, and refine over time.

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Need help with your project?

Need support creating video content that aligns with your brand identity? From strategy to production and platform-optimised clips, Studio V&H helps lifestyle, wellness, and interior design brands craft video systems that drive awareness, engagement, and growth.

Contact us today to start creating scroll-stopping videos your audience will remember.